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As before with the ŠKODA KODIAQ, the people from Kodiak Island provided the inspiration for the name of the ŠKODA KAROQ. The coordinates of the remote archipelago off the southern coast of Alaska are 57°N and 153°W, and its untamed, unspoilt landscape is fascinating. In the language of the indigenous people from the Alutiiq tribe who live there, ‘car’ is ‘KAA’RAQ’. They use the term ‘RUQ’ for ‘arrow’, the symbol that constitutes the central element of ŠKODA’s logo and represents the brand’s dynamism. In the end, the name for ŠKODA’s new compact SUV – the ŠKODA KAROQ – was formed from the powerful combination of both words.